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Website design briefs - Explained

by David Forster on 17th Jul 2019

How to Write a Website Design Brief

Here is a guideline to help you, help us, to help you!

When you are looking to get a new or updated website, you’re going to need to clearly lay out what it is exactly that you want. A website design brief does just that! A good design brief is important so you can get an accurate quote from you web designers, and maybe even some mock-up pages to ensure your confidence in us.

Summary of the Project

  • This should include who you are, what your company does and why you need a new or updated website so we can get a brief scope of the project.
  • Make sure to include the main aims and goals for your project.


Background information

  • It is useful to get some background information on your business so we can better understand your brand or service, and its history
  • Understanding the evolution of your brand is important to us to we know best how to represent that in the new project.
  • If you have them, links to current websites are also good to include.


Key Stakeholders and Target Audience

  • It is crucial for us to understand who will be using the site.


Outline of Website Content

  • An as detailed as possible list of pages and subpages will need will help us to give you a more accurate quote.
  • Also, by mapping out what pages you know you will need you will get a better idea of what functionality features you will need.
  • Also, if you have any preferred URLs, it would be worth noting here.


Outline for Website Functionality

  • In this section, you need to note all the types of technical and navigational functions you will need on your website.
  • Here are a few examples of functions you might need:
  • Logins / different access admin, membership, galleries, checkout features, bookings features, accounting, email marketing, videos, multiple languages etc.


 Design and Branding

  • Let us know what look and feel you would like your site to have. This should reflect the ethos and values of your company. e.g. modern, professional, luxury, creative, fun, playful, colourful… whatever suits you!
  • Any specific branding colours, logos, copyright etc are also included in this section.


Competitors / Comparators

  • Who are your competitors? Its good to provide some links so we can see what your up against in your market.
  • Also include companies that are not necessarily in your sector, but that you aspire to their marketing efforts. So, provide any links to websites that you like, and you’d want to emulate. For example, this could be an aesthetic feature, a functionality feature or content.


Management of website

  • Let us know if you are interested in exploring our easy to use and incredibly functional content management system (CMS)
  • With CMS you are able to update your website regularly independently e.g. you can update the news or events pages without having to go through us
  • CMS enables you to retain agency over how your website evolves from the day to day – but don’t worry we can still be as involved as you need.


Project timeline

  • A guideline of when you’d like to see your project progressing
  • A target completion date is also useful

Want to find out more about planning your perfect website? Get in touch through our website and we'd love to help!